Low income and education Essay

This essay will consider if children from low income families are disadvantaged in the education system. It will examine if there is a direct link between poverty and low educational attainment. As far back as 1959 the Crowther Report identified a link between low incomes and low attainment levels. This was followed in 1963 by the Newsom report that found many secondary modern schools were deficient and argued that the less privileged 50 per cent of children did not receive their fair share of resources. (P Young, Mastering Social Welfare, p. 180) Recent research from the Institute of Education has shown that children from poorer families are no more likely to gain qualifications than they were a generation ago. A study carried out by Barbara Jefferis, a research fellow at the Institute of Child Healthfound a strong link between social background and cognitive development. The research carried out found the gap between educational attainment between the richest and the poorest in society widened as time went on. (The Guardian, August 9th 2002) The British Medical Journal published a study in August 2002 that firmly points at poverty and social deprivation as some of the most significant factors why some children do less well than others. Nick Davis points out in his book, The School Report: he is not uncovering the unknown but exposing something that no one with any power will admit. The ‘great unmentionable’, Davis shows, is the direct correlation that exists between educational performance and poverty. (N.Davis, 2000) David Miliband, the Minister of State for school standards, has stated that only 14 per cent of young people from lower income backgrounds go to university, compared to 75 per cent from more advantaged homes. For some children the first step in education is nursery education. Although not compulsory nursery education is now available to all three and four year olds. A scheme set up by the government provides nursery vouchers for all three and four year olds. These vouchers are used to purchase OFSTED inspected nursery education. State run nursery schools are available in many areas, although these may not have the same resources as private ones. High  quality nursery education may be available although only parents with a higher income may be able to afford the extra costs than those provided by the voucher scheme. Many educational experts consider that pre school education is a vital foothold in education. If a child is unable to achieve the best possible start in education it may reflect on their educational achievement. The government’s response to this is the Sure Start scheme. Sure Start is aimed at pre school children which as well as focusing on education focuses on health. In recognizing that a child’s early years are vital to their future success, Sure Start provides better opportunities for young children. Support is also offered to parents in preparing them to assist their child to succeed. (www.homeoffice.gov.uk/ucu/suppfam.) As most parents of children living in poverty may have a limited education themselves support for parents is essential in helping their child succeed. Very early education begins in the family home through interaction, as education can break the cycle of poverty, parental education and parenting skills may be more important than economic factors. Deprivation may effect a child’s education in many ways. Children that live in poverty often live in the most deprived areas of a neighbourhood. These areas often have schools which may be at the lower end of performance league tables. League tables show that schools in areas of social housing or with high numbers of private rented accommodation perform less well than schools in more affluent areas. Schools whose pupils are mostly from large inner city council estates are often referred to as sink state schools, hardly aspiring for those pupils that attend them. As the parents or parent of these pupils have limited income they are not in the position to move to a better area which has access to a better school. If they were able to secure a place in a better performing school outside the area, they may be unable to afford the traveling expenses. Families with higher incomes are able to move into catchment areas of the better schools. Parents are often willing to pay more to live near a high achieving school. (Gibbons and Machin, 2000) Selective education is available in Britain, although most of this is in fee-paying Independent schools. Others are known as ‘grant maintained schools’, and they may use their own methods of selection. This often excludes children from low income families and particularly those from the  worst areas. School performance League table’s 2000 show that the top one hundred schools for GCSE results were either Independent or Selective, with just one exception, Thomas Telford School that is comprehensive. [Education league tables 2000 D.f.E.E.] Reports show that attainment varies according to the socio-economic backgrounds of children. In 1998, only 45 per cent of 11 year-olds in schools with high numbers on free school meals reached the Government’s attainment targets in English and Maths, whilst more than 60 per cent reached that target in other schools. (Monitoring Poverty and Social Exclusion, 1999, p.26) The government has introduced some policies in education to help reduce inequality. These include Education Action Zones; these were established in areas of high deprivation. Along with money from private-sector sponsors and government they can attract better teachers through higher salaries. Homework clubs are set up, enabling pupils a quite place to study and the necessary resources. (Haralambos and Holbrn 2000) Barnardos an organization that works with children recognise the link between educational attainment and poverty. Currently they are involved in various projects with children from deprived families; one of these is setting up homework clubs in schools and libraries around the country. Children from low income families may not have access to books in the home or educational toys. A quiet place to do homework or studying may be unavailable. Family visits to museums and other places of educational interest may be unavailable in households of low income. These types of visits encourage and motivate children to succeed. Public libraries can provide a valuable resource in assisting a child’s learning. As well as providing free access to books many hold reading hours and various forms of fun learning. Computers are now widely available for free use in many public libraries with access to the internet. As computers are now widely used in schools, having access to one at home would certainly improve a child’s ability in school. Pupils from low income families are less likely to have access to a computer in the home. When online resources are available in school they may also be less able to make use of them than pupils who have experience of using the internet at home. The government did introduce a scheme for poorer families, enabling them to purchase recycled computer at low cost, however this never got further than a pilot scheme amid allegations of poor management. Financial problems may increase stress amongst parents which may reduce their ability to assist in adequate educational support. Parental stress has been identified as a factor towards truancy. It maybe considered that certain background characteristics are linked with truancy. Children are more likely to truant if they are from low income families, live in social housing or live with only one or neither parent. (Casey and Smith 1995) Research carried out at Cambridge Universityestablished a link between truancy and poverty in primary school children. The study looked statistics on truancy in London boroughs between 1997 and 2000. Council education welfare officers and 98 parents on low incomes were also interviewed. Researcher Ming Zhang says the parents who were questioned said they sometimes forget about their younger children’s schooling when they hit financial trouble. ‘For many people this may be a bizarre excuse for primary school children not to attend school. Yet for families facing financial difficulties, the problem is real.’ As these primary school children progress to secondary school bad habits have already set in. The study also considered attitudes among education welfare officers and parents. Both agreed that the blame lay with irresponsible parents. They did not link between poverty and truancy amongst primary school pupils. [www.news.bbc.co.uk/education] Although this research suggests there is no link between poverty and truancy, forgetting to send a child to school because of financial worries may be considered as a link. At present the education authorities can be seen to be tackling truancy, however this is mainly aimed at secondary school pupils. LEA’s are taking action against persistent truants and educational welfare  officers are visiting the homes of absent pupils. Connexions is another government initiative aimed at helping young people. Connexions provides a personal advisor for all 13 to 19 year olds, their aim is to keep young people in education, work on truancy and improve educational achievements. As well as providing career advice and other services they try to encourage school leavers into further education. Children from low income families leave full time education earlier and with fewer formal qualifications than those from higher income families. Only 14 per cent of young people from lower income backgrounds go into higher education. At a time when the government is encouraging all school leavers to go into further education, then onto higher education this may be seen as an issue for concern. In September 2001, The Excellence Challenge was introduced; this is a three year programme. The key purpose is to improve links between schools, colleges and universities, over 190 million pounds has been committed to increase the number of young people from poorer backgrounds who apply and enter higher education. (www.dfes.gov.uk) Schools in poorer areas are disadvantaged when they need to fundraise to provide more resources. A report published in May 2000 by the research charity Directory for Social Change claims that rich and poor schools are drifting further apart. Schools in deprived parts of the country are up to 500,000 worse off than those in well-to-do areas because they are unable to compete in fundraising stakes. Eighty per cent of state primary schools held fundraising events to buy books. While one in five schools generated less than 1000 a year in donations, one per cent got over 25,000. Five per cent of secondary schools got less than 1000 per year while three per cent received more than 250,000 in donations. The report described parental donations as a hidden fault line that is widening into inequality of opportunity for children. The report also warns that the pursuit of cash is putting undue pressure on teachers and diverting them from teaching. [www.literacytrust.org.uk/Database/povertyupdate.html] The Joseph Rowntree Foundation has said that the number of pupils leaving school without basic qualifications has decreased. In 2001, a quarter of GCSE students failed to pass any subject with grades A-C compared with a third ten years previously. Similarly, one in four 11 year olds failed to achieve target level 4 in English in 2001 compared with more than four out of ten in 1996. The improvement in primary schools serving high proportions of low income children was at least as good as the national average. In considering the evidence it may be concluded that low educational attainment is correlated to poverty. Education may be a route out of poverty but it appears not everybody has the same opportunities. Research does show that with the help of pre- school nurseries, Sure Start, the Education Action Zones and the Excellence Challenge progress can be made in alleviating inequalities in education. BIBLIOGRAPHY Casey, B. and Smith, D. (1995) Truancy and Youth Transitions, England and Wales Youth Cohort Study, London: Policy Studies Institute. Davis, N. (2000) The School Report: Why Britain’s Schools Are Failing. Vintage Haralambos and Holborn. (2000) Sociology Themes and Perspectives. London: HarperCollins. Howarth, C, et al. (1999) Monitoring Poverty and Social Exclusion. Joseph Rowntree Foundation. Young, P. (2000) Mastering Social Welfare. Macmillan Press. The Guardian, August 9th 2002 Education League Tables. D.f.E.E. www.dfes.gov.uk www.homeoffice.go.uk/ucu/suppfam. www.literacytrust.org.uk/Database/povertyupdate. www.news.bbc.co.uk/education.

Difference and Similarities in Browning’s poetry

In these poems Browning gives us an insight into minds corrupted by jealousy. Discuss how Browning makes effective use of the dramatic monologue to reveal the characters of the narrators, and shock the readers. Which did you find most shocking and why? A dramatic monologue is s type of poem. It is like a speech which reveals a character's thought and feelings. The poet takes on the role of this character and speaks as them. All dramatic monologues are written in the first person. The effect of this is to make the poem more personal. Robert Browning wrote his monologues in the 19th Century. â€Å"My Last Duchess† was set in 14th Century in Italy in a patriarchal society. â€Å"Porphyria's Lover† was set in 19th Century in England and lastly â€Å"The Laboratory† was set in 18th Century in France. Robert Browning's poems were popular because in the Victorians times it was a patriarchal society and the people who lived in the Victorian times were very strict and also had a restricted life. Therefore reading this in those times would have been especially strange and unusual to read about psychotic people killing their loved ones. Read this  Respiratory Activity The similarities between the characteristics of the narrators in the three poems. The first similarity is that the three poems have disturbed narrators who treat their lovers as a possession. In â€Å"Porphyria's Lover† we know this when he tells us: â€Å"Give herself to me† this tells us that he only wants her to himself and no one else whereas in â€Å"My Last Duchess† we know this when he tells us: â€Å"since none puts by the curtain I have drawn for you but I† this tells us that he is possessive even after her death but in â€Å"The Laboratory† the narrator tells us that she wants to poison two females but also wants the king to suffer by saying: â€Å"He is sure to remember her dying face† this tells us that even though she doesn't want him dead she wants him to suffer as much as the two female who will be poisoned. In addition another similarity is that all three poems the three narrators don't have any sense of guilt for what they have done. They also think they have gotten away with the murder and that they didn't do anything wrong or need to regret for anything. In â€Å"Porphyria's Lover† he tells us: â€Å"and yet God has not said a word.† This tells us that he thinks that he hasn't done anything wrong because he has not been punished by God yet. In â€Å"My Last Duchess† he tells us: â€Å"Will't please you rise? We'll meet the company below.† This shows us that he's got no emotions, he's controlling and has a normal tone and relaxed about what he has done. In â€Å"The Laboratory† she doesn't feel any guilt for what she is doing and for what she is just about to do, we know this by: â€Å"And her breast and her arms and her hands, should drop dead!† this shows us that this is the way she wants her death to look like; she says this in a childish way and also like a child getting really excited. Another similarity is that the narrator in â€Å"My Last Duchess† and â€Å"Porphyria's Lover† don't have any sense of guilt for what they have done. They also think they have gotten away with the murder and that they didn't do anything wrong or need to regret for anything. In â€Å"Porphyria's Lover† he tells us: â€Å"and yet God has not said a word.† This tells us that he thinks that he hasn't done anything wrong because he has not been punished by God yet. In â€Å"My Last Duchess† he tells us: â€Å"Will't please you rise? We'll meet the company below.† This shows us that he's got no emotions, he's controlling and has a normal tone and relaxed about what he has done. Lastly, another similarity is that all narrators choose not to communicate with their lovers and they never let them know what is wrong. In â€Å"My Last Duchess† the Duke tells us: â€Å"I choose never to stoop† this tells us that he will never get down and communicate with the Duchess. In â€Å"Porphyria's Lover† the lover tells us: â€Å"When no voice replied† this tells us that he has the power and that he didn't want to answer her, this also tells us that he wants to have the power so that she has to please him. There are also differences between the characteristics of the narrators in the three poems. The first difference is that the victims were all murdered in different ways. In â€Å"My Last Duchess† the duke does not commit the crime himself but give a small command and the murder is committed, we can see this when the duke says: â€Å"I gave commands† this tells us that he gave the command and the order was carried out without discussing about it. In â€Å"Porphyria's Lover† the killer murders the lover using the victim own hair and tells us that the victim was in no pain, we can see this when he tell us: â€Å"And strangled her. No pain felt she. I am quite sure she felt no pain† this tells us that he strangled her and that she felt no pain, he also reassures the readers that the victim felt no pain. In â€Å"The Laboratory† the victims are killed using the poison that was made in front of her at the apothecary, we can see this when she says: â€Å"Sure to taste sweet, is that poison too?† this tells us that she thinks that revenge tastes sweet. Another difference is that the woman in â€Å"Porphyria's Lover† is more sexually active and makes the first move, we can see this when the narrator tells us: â€Å"She put my arm around her waist, And made her smooth white shoulder bare† this tells us that she appears seductive and she's aware of her power. Where as in â€Å"My Last Duchess† the Duchess was much more modest and faithful, we can see this when the Duke tells us: â€Å"She had a heart-how shall I say?† this tells us that the Duchess was loyal to the Duke and did not always appear sexually active towards him or others. Another difference is that in all two of the poems â€Å"Porphyria's Lover† and â€Å"The Laboratory† they both have a reason for jealousy were as in â€Å"My Last Duchess† he does not have a reason to be jealous. In â€Å"Porphyria's Lover† the lover had a reason to be jealous because she had another man, we know this by: â€Å"one so pale for love of her† this tells us that she had another lover whilst she was with this lover and also in â€Å"The Laboratory† the narrator tells us that the king has another lover, we know this when she says: â€Å"He is with her† this tells us that the king was with another lover at the same time as he was with the narrator whereas in â€Å"My Last Duchess† there is no reason for the Duke to murder his wife as she is not being unfaithful to him but just being friendly and also appreciate for the presents she gets from others, we know this by: â€Å"The bough of cherries some officious fool broke in the orchard for her †¦. Or blush at least† this tells us that she would blush from a present given to her from anyone; she did so because she wanted to be kind and friendly. In this poem there are different motives for each of the psychotic killers to murder. In the first poem the motive for murdering his wife in â€Å"My Last Duchess† is that the Duke only kills his wife because she gives innocent smiles when she's being offered a present but this is only because she has good manners and wanted to be kind and friendly, we can see this by: â€Å"The bough of cherries some officious fool broke in the orchard for her †¦.. Or blush at least† this tells us that the Duchess got murdered because of a harmless smile given to the person offering her a small gift of cherries whereas in â€Å"Porphyria's Lover† the narrator has a motive because his lover has another man, we can see this when he tell us: â€Å"one so pale for love of her† this tells us that the lover even though she has the killer as a lover she still had another lover but we do not know if she loved the lover as much as she loved the killer. In â€Å"The Laboratory† the narrator also has a motive which is that the king had another lover whilst he had the narrator, we can see this by: â€Å"He is with her; and they know that I know† this tells us that the king has another lover and they both know that the killer knows but aren't really being bothered about her knowing. In all three poems the narrators don't feel guilty about the crimes they committed. We can see this in the poem â€Å"Porphyria's Lover† he tells us: â€Å"and yet God has not said a word.† This tells us that he thinks that he hasn't done anything wrong because he has not been punished by God yet. In â€Å"My Last Duchess† he tells us: â€Å"Will't please you rise? We'll meet the company below.† This shows us that he's got no emotions, he's controlling and has a normal tone and relaxed about what he has done. In â€Å"The Laboratory† she doesn't feel any guilt for what she is doing and for what she is just about to do, we know this by: â€Å"And her breast and her arms and her hands, should drop dead!† this shows us that this is the way she wants her death to look like; she says this in a childish way and also like a child getting really excited. The speaker which is most shocking is â€Å"Porphyria's Lover† because in this poem he describes the way he murder the victims. The way the victims' murder is described is horrifying as he describes it in a harsh way. We can see this by: â€Å"In one long yellow string I wound three times her little throat around, and strangled her† this is a very harsh way to describe the death as the reader can picture the death in their minds. I feel that each of the narrators in the three poems is psychotic as their motives for killing the lovers is very poor. In â€Å"Porphyria's Lover† I feel that the narrator is very psychotic as he only wanted the lover for him and killed her just so she can belong to him only and cannot find someone else, we can see this when he says: â€Å"In one long yellow string I wound three times her little throat around, and strangled her†. In â€Å"My Last Duchess† I feel that the narrator is also psychotic as he killed his wife because of an innocent smile this is very disturbing we can see this when he says: â€Å"I gave commands and all smiles stopped together†. Lastly, in â€Å"The Laboratory† I feel that the narrator is psychotic because of the way the death of the two women are described and how she wants their death to be, we can see this when she says: â€Å"And her breast and her arms and her hands, should drop dead!† In conclusion I think that Browning used dramatic monologues to explore these three characters because this is the poem in which the poet takes on the role of the narrator and speaks of them. I don't think that the poem would have been powerful in third person because using first person makes the poem more personal and it makes the reader think that the poem is talking to the reader himself. I think that the most shocking poem would have been â€Å"Porphyria's Lover† because in this poem the narrator describes harshly about the death of the lover and how he killed the lover with her hair and used this as a weapon and also I feel it is quite shocking when he tries to reassure the reader that the victim did not feel any pain.

Accreditation

Accreditation can be viewed from two broad perspectives. It can either   be seen as a status and on the other hand, it can also be seen as a process. As a process, accreditation is the practice of certifying that an institution or a program has met some required standard and so, people are free to enjoy the facility. The institution to be accredited is subjected to such tests as to verify the veracity and authenticity of their claims. In this way, the institution therefore continues to seek ways by which it can improve in order to maintain its accreditation status. As a status, moreover, accreditation is the provision of notification to the general public that a process, or a program or an institution, as the case may be has met certain standards and the claims it is making are genuine. This is a sort of legalization as it gives them the right to operate their business. Accreditation is very important. it is necessary as it is a pointer to the quality of service an institution or organization is providing. Moreover, in situations where there are several providers of the same, or similar service, accreditation helps the consumer to be better positioned to make informed choices on which to choose from. Accreditation also gives room for continuous evaluation of the quality of products and services. Accreditation also ensures that the concerned corporations strive to continually improve on their services as they are subjected to periodic evaluation. This translates to a better quality of service to the consumers. The Joint Commission is a non-profit organization not affiliated to the government. it operates by scheduled surveys of hospitals. The hospitals are notified beforehand before the visits. The commission thereafter provides information as to the accreditation status of the hospital as well as the services that needs to be improved upon. The Healthcare Quality Association on Accreditation (HQAA) is also not affiliated to the government. It is a good substitute to the Joint commission as it also accredits health care facilities by surveying them. The accreditation option is tailored towards the Durable Medical Equipment. Community Health Accreditation Program (CHAP) is also a non-profit organization. it can also be seen as an alternative to the Joint commission. It accesses health care organizations that offer community based services. It is the first body created to perform this function. ACHC is another organization involved in the process or accrediting health care facilities. Its primary instrument is survey. There are a number of other agencies that are involved in accrediting health care. National Committee for quality Assurance: NCQA is also involved in the accreditation of health care facilities. It annually releases   a report on all accredited health care providers and facilities. Avmed is one of the health care providers in the country. It recently received an excellent rating from NCQAs annual ratings. This corresponds to the highest accreditation status that can ever be accorded a health institution for service and clinical quality. (Reuters, 2008) REFERENCES AvMed Receives Highest Quality Rating(2008) http://www.reuters.com/article/pressRelease/idUS133795+03-Jan-2008+PRN20080103 NCQA (2008) NAtional COmmittee for quality Assurance:Homepage http://www.ncqa.org/ The Joint COmmission (2008) About us. http://www.jointcommission.org/AboutUs/

Service learning and high school diploma Research Paper

Service learning and high school diploma - Research Paper Example Service learning and high school diploma Service learning wouldn’t benefit the students’ education. Indeed, many students would be unable to volunteer in their field. This negates any argument that service learning would help the students’ education†. The above argument is also illogical. The aim of education is to prepare the children to meet all sorts of life challenges effectively in future. In other words, it is ridiculous to argue that a science student should get practical experiences only in science topics. It should be noted that for conducting a successful future personal, professional and social life, he should acquire all sorts of knowledge even if he is specifically studying the science or arts during his school days. Service Learning programs must have specific goals in mind, and a system to support them. It should connect community services to the learning goals. In some cases, people develop service mentality because of genetic reasons. However, genetic reasons alone may not help a student to acquire service mentality. Suitable environment will help the students to develop more service mentality. In order to develop the suitable environment for service learning, planning and preparations are necessary. To conclude, service learning should be made mandatory in order to prepare the students better equipped for meeting the life challenges in future. Theoretical contents learned from the classrooms will become meaningful only when the students were able to apply it in the practical context. Service learning will help the students in doing so and therefore service learning should be made compulsory to earn a high school diploma. ... In their opinion school is a place in which learning should take place rather than servicing. However, such people have forgotten to realise the fact that learning by doing is the most efficient method of the learning process. Students may get lot of contents from their text books; however they will never realise the importance of such contents in the absence of practice. For example, students may learn more about Mother Teresa and her contributions from text books. But only those who take part in the community servicing will learn more about the depth, breadth and greatness of Mother’s services. According to Jonathan Sims, the student representative of Maryland state board of education, â€Å"students who are forced to community work may view the work as something to get out of the way and they will become clock watchers† (Morris, p. 4). The above arguments seem to be meaningless. In my opinion, when planned properly, service learning allows students to utilize their c lassroom learning, and use it in a real life situation.  It is difficult to create a wall between education and servicing. In fact the ultimate aim of education is servicing. Whatever the knowledge acquired by a student while learning, becomes meaningful only when he applies it in his personal, professional and social life. In other words, service learning will help the students to apply their knowledge learned from the classrooms. According to Ron Peiffer, Director of communication and special projects at Maryland state department of education, â€Å"when opponents argue that we cannot mandate volunteerism, they are ignoring the basic goal of required service programs ie, education† (Morris, p. 4). â€Å"Training throughout the mentoring experience would have helped to make

Will financially aid helping poor people lead to a sustainable future Essay

Will financially aid helping poor people lead to a sustainable future - Essay Example g" in his article "Lifeboat Ethics: the Case Against Helping the Poor" that, "As an ancient Chinese proverb goes: â€Å"Give a man a fish and he will eat for a day; teach him how to fish and he will eat for the rest of his days† (Hardin 22). To my point of view, helping the poor is not a good way for them. For a sustainable development, the best way is to teach them how to fight with the period of economic downturn instead of hand out useless helps. Moreover, keep financially aiding the poor will cause them do not attempt to make progress. Therefore, financially aid to poor people is not a perfect solution for poverty because it is not leading them to a sustainable future. Aiding the poor will not offer solution to the poor countries and individuals around the world as the earth can only support limited number of people. Financial aid will lead to increase in population with adverse effect on sustainability of nature. For positive alternatives to ending poverty in poor countries, the world should work towards a sustainable future. The natural resources are diminishing and peoples demands are increasing day by day, as well as the gaps of income are widening too. Therefore, sustainability is the way to go, where every individual will have a decent standard of living. The journey to a sustainable future should be done in a way that does not compromise the future generation’s needs. Thus, sustainable solutions must be done in a way that would get people out of poverty and at the same time protect the environment (Jones 39). Sustainability solutions should also consider such things like providing access to agriculture technology that doesn’t lead to climate change, providing food and water, and providing nutrition for all needy people, shaping cities in way that encourages quality of life that is decent, building effective infrastructure without causing pollution and congestion, making s ure that the marine life is free from climate change and pollution, and making

Diagnosis and Simulation PDA SIM Strategies Essay

Diagnosis and Simulation PDA SIM Strategies - Essay Example This paper illustrates that the speed of microprocessors is increased by two times what it was after about eighteen months. Therefore, sustenance of hardware investments tends to be tainted with uncertainty, especially in the context of most developing economies, where returns on this type of investments might not be immediately forthcoming. B2B marketing strategy might not be immediately very profitable, as there will probably be some more inherent costs, even though some profit is expected, which will help in the company’s actual financial situation. It is essential to start thinking about producing and marketing new products with the same characteristics which the actual consumers need. The products that the customers want to be on the market should be concentrated on, rather than continuing to offer the same customized products. The performance was much better on this run than the first two. The author implemented a B2B marketing strategy and created new segments for the c ontinued sale of the PDAs. The researcher also assigned relevant resources to profitable segments, and although there are some costs involved in this strategy, he believes that this is a very effective strategy, and will improve the company’s finances in the long run. This run was more effective than the last, probably due to the fact that the author adopted a more evolutionary and modular design technique. He thinks the improvement came about because the X7 handheld was priced about the same as the competition, even after the adjustments to make it more desirable had been made

Labor Party in America Case Study Example | Topics and Well Written Essays - 750 words

Labor Party in America - Case Study Example Three significant factors can be defined in order to explain the issue: a) repression level; b) religion; c) more strict communist position. It is a fact that in the United States labor movement has more severe communist principles. The level of repression in the United States is higher and the issues connected with religion are recognized as very important because in America religion plays a very important role for everybody choosing what party to adhere to. A great number of American citizens refused from being members of trade unions, because it is very important for many of them to be a Democrat or a Republican. The active popularization of human rights also explains why Americans are inclined to accept socialist principles and leave trade unions. Trottier states: In the 1990s, there was the beginning of a labor party in the US, but the vast majority of the unions in this country refused to break with the Democrats and Republicans and join this party. Even a few of the unions who supported the Labor Party also continued their support of some Democrats. The Labor Party could have played an educational role in developing a future mass labor party. It would have needed to organize rallies, mass meetings and run at least some candidates in a few elections. The fact that it did not do this led many people to drop out as they could not see it developing further (Trottier, 2009). Does America need labor party' A great number of American employees, who were on the side of Democrats, when the elections were held, now are not satisfied with their activity and with the absence of any positive changes. Now many people are inclined to build a labor party. They see it including trade unions with the rights to vote (Yates, 1998). The party will have local representations and special representation for young people who study or can't find job. The supporters are sure that there will be no lack of members because in the current political situation there are many people who can't find job or are afraid to be fired. Also there is a great number of Americans who want to stop wars abroad and bring American troops back home. Moreover, there are many former unions' members. Trottier states: We see the struggle to change the union leadership's policies of supporting the big business political parties as part of a struggle for more democratic unions that will the fight against give-backs to the boss and use more militant tactics to win strike battles. The Workers International League works with any and all who struggle for these changes in the unions. We also bring the issue of the need for a mass labor party to other campaigns such as the immigrants' rights and anti-war movements (Trottier, 2009). Conclusion The conclusion can be made that there are no relevant reasons or factors in the United States, which would not allow to have labor party. In the current political situation, when employment rates are getting higher, there is a question asked by many American citizens: does America need labor party founded on trade unions' Dissatisfied with the current polit

Power Of Images In Marketing Essay Example | Topics and Well Written Essays - 750 words

Power Of Images In Marketing - Essay Example It is also worth noting that a bad picture may also affect negatively a company’s product. Therefore, it is very important that a company chooses a good image – one that can attract the consumers towards the product in question. The image chosen should stands out and should be able to provide an emphasis of the company’s core values of what is being marketed. One such company that uses the image to market its products is the Nivea skin and beauty care products. This paper will discuss the power of pictures in marketing of Nivea products. The essay will also explore how certain pictures are associated with some feelings, which motivate the customer to buy the product. Finally, the essay will explore why certain pictures make some consumers buy a certain product even though they may not need the product. Breiting (n.d) argues that a picture plays an important role in marketing a company’s product in a number of ways. This includes documenting a companyâ€⠄¢s offers, in which the picture can be used to portray a company’s brand image. Therefore, the more it is attractive to the customers, the more customers will be willing to accept it. This is because it functions as an eye catcher, and persuades buyers in a positive mood. Nivea is a company that recognizes the power of image in promoting its skin and beauty products. The company understands that the picture they portray on the product gives its customers an impression regarding the product and the company’s values, which has contributed to the rising sales volume of the product. For instance, Nivea has made use of picture in advertising of Nivea Visage Young from the time of its launch in 2005. The images used in the advertisements are shown below: Figures 1: Images used by Nivea This picture used by Nivea to promote its Nivea Visage Young has a lot of impression just by looking at it. By portraying a beautiful woman with a child having soft, smooth and attractive faces the company informs the customers that this good is a beauty and skin care product. The impression that the customer may have of this product is that it smoothes and softens the skin besides offering protection. The other impression that a customer may deduce of the image is that the product is suitable for both women and girls. The mood as portrayed by the picture also communicates a lot about the product. It has the impact of informing a customer that by applying Nivea Visage Young, one feels good, attractive and jovial. The flowers on the background are also a show of beauty, which many consumers may want to associate with. Nivea recognizes image as one of the driving forces behind the increased sales turnover of the product since it was launch (Dinsdag 8 Maart, 2011).However, it is worth noting that the picture may also invoke the feeling that Nivea Visage Young is only meant for the ladies and not men. This is because, the marketers of the product have only chosen to por tray the image of a woman and a young girl. This implies that the image may be detrimental in case men are also expected to use the product. This implies how important it is to choose the right image to use in promoting a given product (Dinsdag 8 Maart, 2011). Certain pictures make consumers buy a certain product even though in the actual sense they do not need the product. This scenario is common in the world of sports and celebrities in which an individual may buy a t-shirt associated with

How China and Japan reacted to the war on terror Essay

How China and Japan reacted to the war on terror - Essay Example The attack in US surprised the entire planet while simultaneously triggering some paradigm shifts throughout the globe, but the latest shift has not resulted in a situation that can be equated to that of the cold war period when the US paradigm was the model that was used by other nations (Seidler, 2013, p. 72). Tokyo’s population has been wondering whether a prolonged war on terrorism might obligate the prime minister to utilize his political capital to take part in the coalition to fight terrorism, thus leaving limited resources to address the nation’s economic issues. Recently, scholars at a seminar considered newer roles for four nations: the US, Japan, Russia and China, with all of them contributing through military and politically towards the war on terror (Borgu, 2004, p. 52). It is likely that the degree of meaningful cooperation between the nations in this strategic alliance will escalate out of necessity. The importance of China will increase and as a member o f the WTO and the UN Security Council as well as a GDP of 7 percent annually and experience in dealing with terrorism, China will most definitely be a strong partner. Additionally, the close relationships that China has with Pakistan will assist in keeping the Islamic nation in the coalition that is led by the US. The economy of China will benefit from the accession to WTO as resources will be allocated in a more efficient manner moving into the labor-intensive industries of China.

My personal statement Example | Topics and Well Written Essays - 1000 words

My - Personal Statement Example I am from Indonesia. I am the only child of my parents, and the first child from the entire family to come to America and study. My first inspiration to excel in business came from my parents, who are self-made people, and started their business with nothing at hand. They had not even graduated from any high school, but they had the enthusiasm to do something in their lives, and they have passed on that enthusiasm onto me. Another great support for me has been my best friend. She has supported me in many ways and has inspired me to become a better person. She is actually an artist; and, since I am interested in photography, I have helped her in many of her projects and exhibitions, like In the Grove (Discovery Indonesia), Century Bookstore, and the Indonesian Consulate. For her team of artists, I am the admin and the event organizer of her website named Swargaloka. In my first semester of studying in Pasadena City College, I got a W in accounting and under the unit, because I was fac ing difficulties in the adjustment in the new culture. I also had so many responsibilities at that time and was expected to perform so well, that it was getting hard for me to manage. But later on, I learned how to cope, and improved in many things. For example, in this semester, I am working voluntarily with numerous organizations. However, I got a Win computer information system course, which has made me learn that I have yet to improve a lot to be able to manage both education and co-curricular activities properly and simultaneously.... I actively participated in the â€Å"Your Vote Matters, 2012† in the Asian pacific legal center, where I convinced people to vote by making hundreds of phone calls. I have also been an internee in the operation committee of the tournament of roses. I volunteered for the American Red Cross, and also for the rock and roll marathon that was held in Los Angeles in favor of the ASPCA. Not only did I volunteer outside the campus, but also in many internal activities, like volunteering for the international student registration and orientation for sixteen hours. When I was in my high school in Singapore, I received six commendation certificates for effort and achievement within two years. In my high school in Indonesia, I helped my community by working fifty hours in an orphanage, and donated around $500 by selling food and goodies. I also gave my services in a mosque and temple. I attended a workshop in Indonesia, regarding the understanding of AIDS. I also completed a mentally and physically challenging outward bound course, held in Singapore in 2009 for four days, aimed at developing strong character values, metal resilience, teamwork and leadership. At present, I am working in the consulting LLC, where I am involved in both the internal and external management of the company. I am also an active member of the AGS honor society. I am proud to have contributed to the society in social communication and community service. My Personal Statement 2 Now, I shall discuss some of my personal qualities that make me proud of who I am, and which will surely help me in my professional life as well. My best talents include good organization, discipline, carefulness,

Peru Research Paper Essay Example for Free

Peru Research Paper Essay Madison Spence 17 February 2013 Spanish 2312 Professor Elsa Coronado-Salinas Santa Rosa de Lima The country of Peru is home to many holidays and festivals each year. From the New Year’s Day celebration to the Christmas day celebration, Peru has set aside an abundance of days to observe the country’s many historic events. A very popular holiday in the country is Santa Rosa de Lima which takes place each year on August 30. The holiday dates back to the 17th century and celebrates the death of the patroness of Lima, Santa Rosa. Santa Rosa was born on April 20, 1586 by the name of Isabel, but was later nick-named Rosa because of her looks and her rosy cheeks. She spent a majority of her childhood in the small town of Quive, in the hills of Lima. As Rosa grew up, she became extremely religious and started practicing very extreme forms of religion. She grew up to be a very very beautiful woman, but she came to resent her looks. She did everything to ‘undo’ her beauty. She fasted herself, cut her hair, and wore a thorn crown to divert attention away from her beautiful looks and towards God. Rosa wanted to join a monastery but her family was too poor to afford it so she moved away from her family and into a cottage she built herself. Rosa’s days consisted of praying and feeding and caring for the sick and poor people in her town. She sold flowers and needlework to support herself and her family. At the age of 20, Rosa was let into the â€Å"Third Order† without having to pay for it. Her religious practices took on a new extreme as she gave up all normal food and lived off of bread and water as well as herbs and juices from plants that she grew in her own garden. She constantly wore a metal crown around her head and an iron chain around her waist. After keeping up with this behavior for fourteen years, Rosa died at the young age of 31 on August 24, 1617. She was worshipped by so many people that all of the religious groups and public authorities attended her funeral. She was originally buried at the Dominican Convent but her remains were soon moved to the Church of Santo Domingo. She was later named the first saint in the New World by Pope Clemente X. Her shrine is still located inside the St. Dominic Convent in Lima. The holiday is a very celebrated day across the country, but has more of an emphasis in the city of Santa Rosa de Quives which lies in the Lima Highlands. Worshippers group together in a shelter in the middle of the city and is known as a day of feast in Peru. It is also tradition to drop a letter of good will into the tree that Santa Rosa tossed her key. Even though she died on August 24, her death is celebrated by feasting on August 30 because a Saint was already celebrated on the day of her actual death Easy, Lima, ed. Santa Rosa De Lima. Lima City Travel Guide. LimaEasy SAC, 03/009/2011. Web. 28 Jun 2012. http://www.limaeasy.com/index.php Peru Celebrates Santa Rosa de Lima. A Global World. A Global World, 2012. Web. 28 Jun 2012. .

Discussion about the Play “A Raisin in the Sun” Essay Example for Free

Discussion about the Play â€Å"A Raisin in the Sun† Essay If the dreams between people clashed in a way that their desires are going towards different unparallel directions, will it be a significant factor that can suggest that the dream will no longer be achieved? Or will it remain to be a matter of what to do and dependent with the ability to adapt with all the situations – To create a new one or to stay as a victim of the failure that happened? Moreover, it can be the test of whether the dream will be created by a person or the situations like failures will create the dreamers. Either way, it is up to the dreamer which one he will allow to happen. The play A Raisin in the Sun portrayed a family bound with dreams, subjected for possibility and risks of failures and tended to stand up once again to bound themselves again with different dreams and start all over. Situations had become too oppressive that they found themselves sometimes, in the midst of dilemmas that are more likely to be considered as lack of options. Each members of the family has repressed wish that distinguished their character from another. In a way, this is the typical American family with their economical and social structure and reacting normally with the involvement of the other big factor that made the twist of the story – the factor of Money. With the flow of the story, the struggles the family had in dealing with their situations after the death of the father caused them to create the ideal situations in their head of what needs to be done. There remained their intentions to have better life for their family and better life for themselves individually. This later tested their grasp with their family ties. With the individual conception of what is good, what can only go wrong is the inability to be in alignment of what you wanted with what other family members wanted. It can also become a consequent question of whether you hold fast to your dreams or hold on to the bigger picture of what needs to be done as part of the family (Mintz and Kellogg 38). The characters of the play supplied the dreamers role and collectively, a set of contrasting roles carrying ideas and subjects. Set in mid 1800’s, the story was centered in the dreams of the Younger Family and clashes with prejudices that the characters had as they strive to have a better position in their community as a whole. Perspective to be used in the Analysis There are schools of thoughts that are highly applicable with the study of the family being portrayed in this play written by Lorraine Hansberry: first, we can see it in the perspective using functionalism or second, it can be through interactionism. Later, this will be used to reveal how the dreams are being formed and what the motivations that determined the creation of these dreams are. These are the schools that traced the families in America with their way of being developed, managed and designed. The material variable in the family structure can be seen through the role they are playing and be analyzed objectively. Also, we can also see it from the perspective of an interactionist who is primarily concerned with the way the people are acting in response to other people or situations. Yes, these schools have difference with the primary objects of their concern, but essentially they contribute with the thorough understanding with the functions and interactions aspect of a family (Hamilton 47). It can give us the ideas of where the dreams of the characters in the story are actually directed. The Dreamers, their Motivations, and the Clash It all started with Ten Thousand Dollars. The characters of the play provided the audiences with the humanistic range of possible thought process that can be derived from a single source of stimulus. There was an emphasis given earlier with the role of Money in this story for this is the stimulus that moved the characters to make their stand. The money pertains to the $10,000 insurance amount that Lena Younger, the maternal character not just a mother figure, got after her husband passed away. Lena is also called Mama in the story and she possessed the maternal qualities that exhibit a picture of a loving, caring, and understanding woman. Such a woman only has one goal in life – To make her children happy or happier with all of her ability. The material figure that conveyed this goal of Mama is the house that she bought for $3,000. It symbolizes the unity, stability, and economical status that she believes to be important for her family (Morrin and Hansberry 35-38). The picture of the house portrayed the whole dream of Lena. It extends from the social ground of its manifestation to the subtle emotion a mother could possibly feel. This dream clashes with her son’s concerns. Walter, the son, has concerns about the Money that can be categorized as the dream for continuous economic stability of the family. When it comes with the nature of his character, he can be the figure that represents masculine authority of the story. He supplied the protagonist role but with his racial prejudices paired with his conflicts while performing both role of a son and a husband makes him supply his own contrast as an antagonist. Walter became not excited about the house bought by Mama. He has ulterior motives for the money and had a clear image in his mind on what to do with the money. For quite a long time, he has a dream of participating in a business involved in Liquor products (Morrin and Hansberry 47). As a masculine role, the story puts more authority in Walter’s hand as he got the control over the Insurance money and managed it. Lena put his trust on Walter and this shows how Lena is more than willing to give whatever her child wants. Though this doesn’t show any touch of negligence in her part. The acquisition process of the dream in this context doesn’t have any conflict yet. The conflict happened with the aftermath of the decision that placed Walter in the position of higher authority with the Money. The first clash of dream is done with the two given characters and the structure of both dreams must be observed carefully. We can notice the function of money ranges from how it fueled the quest for the dream to the conflict the two characters had. The conflict didn’t last since one of these two dreams was restructured. Lena, whose dream is to provide what her children wanted still managed to achieve it in a way by fueling Walter’s procedure of achieving his dream. There was a conflict because the functions of the house Lena bought don’t go with the alignment of Walter’s dream. It was settled because Lena followed that alignment as a response without violating her desires that is basically structured solely for the happiness of her children. The other child of Lena is Beneatha, the twenty year old woman, who had dream of being a physician. She is considered as intellectual and also an ambitious college student and required Money for the matriculation of the course. The conflicts Beneatha had are related to the money she required for her education and this is directed to Walter who has the control over it. Her sole dream of becoming a doctor will be compromised without the money. She got mad at Walter when she learned that Walter did not put any amount for her study. It seems like a big turnaround from all of her aspirations and she went depressed. This clash is apparently hard for Beneatha since, if money is the fuel for her actions in making her dreams realized, then it is a big contrast to have none of it. Her dream almost vanished. How did she turn out to continue seeing hoe despite of what happened? There is another character named Asagai who became the voice of realization. He made Beneatha realized the key thing about this vision of the dream she formed in her head. The dream had already been in her thoughts even prior to the death of his father, so it means that equating money to her dream is a big nuisance. It would be similar to the terrible equation of his father’s death hand in hand with the money. This showed that there remained to be ways on how it could be fulfilled without that so-called fuel of money. It can be money coming from different source instead. Beneatha realized this important thing, found her hope, continued dreaming. With the structure of their dreams, it is apparent that money equates house, then money equates liquor store and finally, money equated matriculation. With its many form, money remained to be the prime motivation that was shown in the play. The big question would be, along this clash of dreams, for how long can money control or determine the actions of the characters? On the mid part of the play, Walter was betrayed by his business partner leaving him with no money. There came the confrontations with Walter and the other characters especially with his wife, Ruth, who was also driven by dreams of having financial stability. It made them start from the scratch and all realizations that they need were established. Money is just a motivation but never a determinant of the quality of life that a harmonious family could have. Moreover, the dreams are manifestations that we are living while seeking whatever we want out of life. Money is not much important although, yes, it rates reasonably as oxygen. Lorraine Hansberry’s approach in tackling the concept of American dream showed that Money can either be seen as a fuel or an obstacle. The dreams that we have though is a picture of what we can do. At the same time as what we can see in the play is the motivation that money can give us but it doesn’t match the quality of motivation that important people can give. Works Cited Hamilton, Peter. Reconsidering Blummer’s Corrective Against the excess of Functionalism. Talcott Parsons: critical assessments. 4 (1992), 47-49 Mintz, Steven and Kellogg, Susan. Domestic revolutions: a social history of American family life. New York: The Free Press, 1988 Morrin, Maxine and Hansberry, Lorraine. A raisin in the sun. USA: Research and Education Association, 1994.

The Islamic Principles Of Advertising Marketing Essay

The Islamic Principles Of Advertising Marketing Essay Our research is an attempt to establish an advertisement evaluating scale based on  guidelines  provided by the shariah advisors/ Islamic Scholars. Using that scale we evaluated three sectors of Pakistan;  Telecom, Detergent  and Beverages sector. Through  this  scale we were able to conclude which particular companys/sectors advertising  activities  are  complying  or non-complying  with the shariah  guidelines to a certain extent because our variables were limited in number. We  focused our study on the three highest spending sectors on  advertisements. From Telecom sector we picked to evaluate commercials of Mobilink, Ufone and Telenor. From detergent sector we picked Ariel, Surf Excel and Brite Total. From Beverages sector we picked Cocoa Cola, Pepsi and Pakola. Five TV commercials of each company for the year 2009, 2010 2011 were selected for evaluation. Through an in depth study of various related research journals and primary data analysis that included interviews with mufti /Islamic scholars we created a relationship between the above mentioned five levels of  violations  and the elements of an  advertisement.  In order to strengthen our analysis we had our evaluating scales and its variables endorsed by an Islamic  scholar.   Our variables were evaluated based on the five levels of Not allowed/Sins in Islam; which are Haram (Being the highest level of  violation  ), Makrooh-e-Tehreemi, Makrooh-e-Tanzeehi, Dislikes, Not Recommended and Mubaah (considere as breakeven point where there is no sin and no reward).  It also showed how this area of research is relatively new and there is a lot to be explored and worked upon. Our major limitations were the time and human resource constraints The findings of our data collected indicate that Telecommunication sector is the least compliant and Detergent sector being the most complaint comparatively in their marketing activities. We noticed that the most common violation was inappropriate displaying of females in various contexts. It also showed how certain actions and behaviors were promoted that goes against our culture and religion; considering how advertisements is a part of mass communication it plays a major role in shaping a societys social ethics and values . 5. Introduction Companies advertise for three main reasons; to create awareness about their product or service, to influence or persuade consumers to buy their product or service and to provide information about their product features and usage. Every person view advertisements differently for example for some it is a way to inform consumers about inflating prices and some view it as unnecessary hard effort to sell something. Advertisements have taken many forms to communicate to their target audience. Advertising has been revolutionized from past several years specifically in 2006 when YouTube was introduced. After this social media advertising became very famous and companies started going all viral. When a company decides to advertise, a lot of factors come into question. The company policies, industry norms as well as the product features itself play an important role as to what an advertisement is going to look like. Also the current advertising practices have an influence as what kinds of concepts are being currently used by different brands across various sectors. And of course, the legal constituents have to be looked at so that none of the advertising material has any illegal content in it. For this study, we are going to analyze the current advertising content being used in Pakistan by various brands/companies and compare them with Islamic teachings and traditions and establish whether these brands/companies are following the Islamic way considering the fact the Pakistan is an Islamic republic and therefore it can have a huge influence on the consumer mindsets regarding the daily lives as well as their perception regarding the brand/company or product itself. Through this study we also aim to find out how much, if so, are the brands/companies treading over water when it comes to advertising according to Islamic teachings and principles. By selecting particular sectors, we will study which sector has the most frequent use of such practices in their advertising and marketing 5.1 Variables of the study The variables of the study include the following: Factual Information Living thing element Morals and Ethics The Product itself Advertisement of three major sector Factual information: If the claim is not valid and tested by an authority than it is considered to be fraud or malpractice in the religion of Islam. A business or advertisement is required to only make claims that are properly tested by a recognized authority and prove their claims. Also, An advertiser must not lie or cover up information from the consumer. Facts must be presented in a clear and easily understandable manner. Living Thing Element: This element is based on the three perspective of modern, liberal and conservative views of Islamic practices. However we choose to refer to the liberal view as it is neither of the two extreme opinions on the showcasing of living beings Morals and ethics: This is similar to the everyday prescribed Islamic practices as applied to the daily lives of Muslim. Same should translate onto the business dealings, trading and advertising as the basic principles or moral rights, decency, modesty and ethics remain the same. Particular guidelines are established through reference to the Holy Quran and also through the principles and teaching of Prophet Muhammad (SAW). Product itself: The product itself must be a halal product and free from haram or un-Islamic ingredients such as alcohol and swine. If a haram ingredient exist in a product it is an internal flaw of the product and this product should not be traded with the Muslim public. However, if the product is Halal and free of haram ingredients but is sold or used in a manner which is considered improper or haram in the Islamic Shariah then, an external flaw is said to exist in the product. Advertisement content: Advertisements were selected based on convenience sampling techniques. We selected sectors with the largest television advertisement spending and therefore highest frequency of advertisement aired in a given period of time. 5.2 Research methodology Only qualitative research shall take place. Preliminary research will be done by interviewing several muftis and Islamic experts in order to know the basic Islamic principle of advertising. Also Fatwas or endorsements by Islamic scholars or experts will be taken from them to strengthen the validity of our research. . Advertisements will be selected from each sectors and evaluated on the basis of a standard checklist to make comparisons. Secondary research will included the research papers and journal papers already present on the subject of Islamic advertising 5.3 Sample size sample techniques We are observing convenience based sampling. We selected the last three years i.e. 2009, 2010, 2011 from which we took the advertisement to evaluate. Also, from each sector we selected three companies with the highest advertising budgets as their advertisements appeared on air the most often. In each year we considered 5.4 Scope of study We selected all the top 3 sectors which contributed highest in the Tv advertisements on the basis of the research done by Pakistan Advertisers Society. We selected top 3 companies from each sector and evaluate their 3 years Tvc on the basis of theoretical framework. This research was done in Karachi with the available Tvc. As we were evaluating ads on the basis of Islamic principle, we need a good insight in Islamic teaching in evaluating Ads for which we interview Mr Irshad Ahmad who is Mufti and Shariah Advisor at Bank Islami. 5.5 Research objectives This purpose of this study is: To establish whether Pakistani advertisements are according to the Islamic principles of advertising. To identify the different sectors advertisements that does not follow basic Islamic rules and regulations. To determine the level of violation committed by the selected companies in the sector. To determine in which areas the most violations occur To determine the nature of the violations 5.6 Research questions What are the basic Islamic principles and parameters an advertiser is required to follow? What is the alignment with Advertisement regulation bodies/system, ethics and Islamic Advertisement? Is the advertisement content supporting or following the Islamic principles? What is the number or intensity of violation committed by the advertisement? 6. Literature review We reviewed articles, journals, books and research paper. All the research and readings were done online using various websites including Online Emeralds Journals, Queensland university of Sydney Online Library and Szabist Digital Library. We came across a definition of Islamic Marketing i.e.The process of identification and implementation of value maximization strategies for the Welfare of the stakeholders in particular and the society in general governed by the guidelines given in Quran and Sunnah (Hassnain, 2011). This helps us in giving a direction of what our research would revolve around and where and how to initiate it. It also provided a basis to carry out our research further and establish the basic parameter to base our finding on. As per research, it shows that this area of Evaluating advertising on the basis of Islamic teachings or perspective is vast. Limited studies have been carried out to satisfy the coverage of all Islamic parameter. Its one of the areas where we see growing interest of researchers, development is also taking place where Islamic standards and parameters are being set for marketers/advertisers who plan to opt for following Islamic way of marketing.   In the studies that are available its noticeably mentioned by Islamic scholars and authorities that advertising/marketing is a practice that has existed since the beginning of the religion itself provided there are fine lines based on Quran, Hadith and interpretations of scholars, with in which every allowed/halal business is allowed to market their product or service. One of the prominent and interesting findings that is relatively new in nature and which we plan to explore further as well is the new concept of two new Ps as per Islamic Marketing. They are apart from the existing 7Ps of marketing known as Promise and Patience. (Abuznaid, 2012, p.7) 6.1 Islamic Principles of Advertising According to Quran and Sunnah, consumers must ensure that all the 4ps of marketing should be according to Islamic principles also if any transaction is occurring than all the parties must benefit from it. All the advertisements should be communicated in a truthful manner rather than misleading or cheating the consumers, also all the dealings should be carried out in a justice way (Hanafy and Salam, 1988) The three key purpose or functions of the advertising is to inform the consumer about products or services and their features whether they are already existing or new products or services launched, to persuade them to purchase and then to repurchase the products, and also to remind them about the product over a period of time (Kotler and Armstrong, 2004). This will lead them to a healthy competition and customers will benefit from huge varieties of products and services (Anwar and Saeed, 1996). Nevertheless Islamic advertising variables are applied to the communication style such as, honesty of communication which includes factual information and truthful representation of facts and figures, acknowledging and appreciating that all human being are different and embracing the diversity of the human race, justice, equality and fairness, the respect and position of women, the parts women play in life, patterns of consumption behavior, ethical values and modesty, and the environment and its wellbeing (Rice and Al-Mossawi 2002) People are trying to identify Islamic ways of consumption and marketing. Muslim consumers are growing due to their purchasing power and this increase in purchasing power is due to development of the middle class and economic systems where people can afford to buy branded products and are particularly brand conscious (Nasr, 2009). Also, Muslim entrepreneurs are also increasing in Muslim societies and they are eagerly following Islamic principles of marketing (Adas, 2006;Osella and Osella, 2009). People viewed Muslims as poor and that they dont have any knowledge about branded products because they were considered as uneducated and militants. ( Said, 1978) The market was on a halt until and unless Muslim consumers were discovered, Islam has become more visible now in many societies and several studies appeared on Islamic movements (Esposito, 1998; Wiktorowicz, 2004; Bayat, 2005).Religious teachings greatly affect the choice of consumers in an Islamic market, any marketing campaign which is haram or not according to Islamic principles will face major problem in an Islamic market (Alserhan, (2010) Showing unnecessary spending on useless things in advertisements is against Islamic teachings. Nevertheless showing price discounts are not forbidden. (Abdullah, 2008). Quran states, Those who, when they spend, are not extravagant and not niggardly, but hold a just (balance) between those (extremes) (Al-Furqan-25:67). 6.2 Islamic Perspectives on Advertising Scholars say that advertising itself is not haram as it just incorporates a medium of giving a message to the general public, they state that preaching can also be considered as a form of advertising but they say that just like preaching, certain ethics should be followed while advertising ones products or services (Nooh, 2009). The main conflicts which arise between ethics and advertising are the exploitation of women and promoting unwanted use of products. Moreover, Current advertising practices are said to contain various social and ethical problems that reflect little knowledge and awareness of the advertiser on how to effectively market to their Muslim target audience in a manner that increases their acceptability. Contemporary advertisements appear to be more focused on materialism. These advertisements promote consumerism rather than adequately informing the user about the functional uses of their product and purposely hide the flaws of the product while exaggerating the benefits. (Bari Zamin, 2011) The core problem apparently lies with two things; issues regarding advertisement that include women exploitation and subliminal perception, Secondly deceptive form of advertising, that is legally staying with the boundaries but ethically not, by taking undue advantage of limitations a person has while viewing different form of advertisement (not able to read between the lines, the special terms and conditions that are hardly visible etc. Advertising also includes the element of informing consumers about products and services according to basic Islam teachings. They represent the basic Islamic teachings of respecting elder people and creating a positive bond rather than showing provocative images, haram products or free mixing of girls and boys which is completely prohibited in Islam. 6.3 Islamic Moral Standards Six ethical principles of Islamic values truthfulness and honesty and being straight forward with all information and dealings. Faith or trustworthiness on the brand developed through Islamic practices; Sincerity and clarity in presentation of facts and conduct. Brotherhood as it is the primary focus of Islamic society and great emphasis is laid on Islamic brethren and brotherhood, innovations and developments in science and technology and the roles it plays, and justice and equality as it is considered a primary basis for all functions in islam. These were ethical principles identified (Hanafy and Salam, 1988)Prophet Mohammad (pbuh) said: I have been sent only for the purpose of perfecting good morals. When questioned Which Muslim has the perfect faith? The Prophet (pbuh) replied: He who has the best moral character(Alghazzali, 1983). Emergence of new muslimenrepreneurs is leading to an ethical way of conducting businesses and marketing (Demir et al., 2004; Adas, 2006;OsellaandOsella, 2009). Applying Islamic principles into marketing gives an ethical dimension to margeting campaings as compared to conventional marketing which has an unethical record. Using immoral means in advertising can cause serious downfalls in the structure of a society causing it to deteriorate. Deceptive advertising being one of them is a major cause but sometimes it can be a case of mistaken identity. Sometimes, misinterpretation on the end of the consumer watching the ad can be considered can ill-information in the ad; however it can still cause a negative impact for brands in the minds of consumer resulting in a decline for the brand. In the case of advertising of fast food products, the author argues that the brands are to be equally blamed as much as the advertisers because their marketing strategy itself is based on creating an unwanted need amongst consumers, especially children (Nooh, 2012). Violence is also a major flaw in advertising which can have major effects on young ad viewers like children as it can encourage them to obtain aggressive habits which leads to unhealthy behavior (Nooh, 2012). Subliminal marketing cannot be termed as a practice of unethical advertising. It is merely a practice used by brands to create brand awareness amongst consumers using hidden messages. These ad themselves are not producing any unethical values or behaviors (Nooh, 2012). Sexual appeal used in ads causes young adults to take up celebrities as idols and start mirroring their lives in their own. They follow their fashion trends, lifestyles and make themselves just like the celebrities. Sexual appeal also causes consumers to carry an offensive mindset about a particular brand. Only people who are strong brand loyalists only successfully reject the offensive mindset and focus on the concept of the ad (El Hattab, 2008). Emotional appeal can lead to an increase in unwanted desires and can cause consumers to purchase product which they dont need at all and even cause them harm in the future. This can be particularly seen by the increased consumption of fast food by adolescents and young adults (El Hattab, 2008). The female contingent of the consumers still have a higher tendency to become more offended by unwanted content in advertisements than their male counterparts (El Hattab, 2008). Companies invest heavily in manufacturing certain products; they use celebrities and other famous personalities to feature in their ads. This is not only using emotional appeal in advertisements but this can also be considered as a form of deceptive advertising because the claims sometimes are baseless. This is considered to be completely unethical in Islam (Abbas Bari, 2011). The practice of showing mal dressed women in ads in on an increasing trend in the country but it can vary with the level of tolerance being present in the society. It varies from one country to another depending upon the state of the society in the country. Fairness in an ad is off utmost importance as well as according to Islamic teachings; consumers have every right to be completely informed about all aspects regarding any service or product (Abbas Bari, 2011). Similarly, overstating any products attributes or making claims which are not supported by any kind of proof or research have also been deemed to lie in the same category as deception. Advertisements today are openly spreading values and behaviors which are not acceptable in Islam and even though considering the economic system of the country which promotes a capitalistic nature in the conduct of ones business, it is imperative that all businesses keep in mind the features of the society they are functioning in and similarly the government should also play a key role in determining the right form of advertising starting from the grass root level which is basic education (Abbas Bari, 2011). 6.4 Islamic Ethics In Islam, ethics is more than just what is defined as right and wrong by the society. In Islam, as the ethics are mainly guided by the teachings of The Quran and Sunnah, ethics covers aspects of all physical, emotional and spiritual factors. Evaluating the advertisements can divide the effects into economic, political, cultural and moral effects the advertisements have had on the society (Nooh, 2009). Even though ethics is an integral part of all business aspects and not just advertising, Islam puts a moral barrier on the conduct of ones business related activities which helps a business man earn a rightful living through his transactions. It is unfair for any business to sell its products by false claims and deliberately hiding complete information about the concerned product or service (Akhter et al., 2011). As noted in the Quranic verse ,Standout firmly for justice, as witnesses to Allah, even though it be against yourself, or your parents, or your kin, be he rich or poorà ¢Ã¢â€š ¬Ã‚ ¦. (Quran, 4:135). Moreover, the holy prophet(SAW) said The sign of a hypocrite are three 1. Whenever he speaks he tells a lie. 2. Whenever he promises, He always breaks it. 3. If you trust him, he proves to be dishonest (Al-Bukhari, 1.32) and also: Prophet Muhammad (PBUM) forbade the sale of fruits till they are almost ripe. Anas was asked what is meant by are almost ripe He replied, Till they become red Allahs Messenger (PBUM) further said, If Allah spoiled the fruits, what right one would have to take the money of ones brother.(Al-Bukhari, 3.403) From this it can be determined the strict importance the religion of Islam places honesty and truthfulness. Therefore misleading claims and false promises are forbidden and should not be practiced. Advertising controversial products such as contraceptives and alcohol can lead to an offensive mindset in the eyes of the consumers. And not just Islamic consumers but those of every religion present in the world. Similarly, the controversial products identified are: addictive products such as tobacco or alcohol, indecent hygiene or personal products. Undergarments and private products, funeral services or memorial services, games of chance, weaponry and arms, medicines drugs and other pharmaceutical products, societies or parties with political affiliations, religious and ethnical groups, sexually transmittable diseases and viruses and weight reduction plan for overweight people (Edrogan. Et al, 2005) The greatest challenge over here is for marketers to come up with strategies to curb this offensive nature of such advertisements (Akhter et al., 2011). All brands, international and local, should come up with advertisement concepts which would suits the tastes of the majority Islamic public. This would not only create a better brand image in the eyes of the consumers for the brand itself but also help in increasing their sales across the board (Akhter et al., 2011). 6.5 Women in Advertisements It is stated in the Quran, Let there arise of you a group of people inviting to all that is good (Islam)enjoining Al-Maruf and forbidding Al-Munkar and it is they who are successful [. . .] (A ˆ  l-Imran 3:104). This shows that all those advertisements are allowed in Islam that shows women in a decent manner with proper clothing and playing positive role both in the society and family. (Rice and Al-Mossawi, 2002). Islamic Tradition emphasizes that women should be modestly dressed and covers themselves according to the principles and guidelines established. It then follows that women if portrayed in advertisement should be dressed according to the Islamic principles. They are required to follow the hijab dress code which entails the covering of the entire body except the hands and face. (HanzaeeChitsaz, 2011) As mentioned in the Quran: O prophet, tell your wives, your daughters and the believing women to draw their veils close to them, so it is likelier they will be known, and not hurt. Allah is the forgiver, the most merciful.( Quran 33:59) à ¢Ã¢â€š ¬Ã‚ ¦Do not display your finery as pagan women used to do in the olden days of ignoranceà ¢Ã¢â€š ¬Ã‚ ¦ (Quran 33:33) And à ¢Ã¢â€š ¬Ã‚ ¦Do not reveal their adornment except that which is outward (face and hands); and let them draw their veils over their neckà ¢Ã¢â€š ¬Ã‚ ¦ (Quran 24:33). Islam has protected women and according to Islamic code of dressing women should cover themselves completely including their whole bodies, only their hands are permitted to be visible. Qurans says: And tell the believing women to lower their gaze (from looking at forbidden things), and protect their private parts (from illegal sexual acts, etc.) and not to show off their adornment except only that which is apparent (like palms of hands or one eye or both eyes for necessity to see the way, or outer dress like veil, gloves, head-cover, apron, etc.), and to draw their veils all over Juyubihinna (i.e. their bodies, faces, necks and bosoms, etc.) and not to reveal their adornment except to their husbands, their fathers, their husbands fathers, their sons, their husbands sons, their brothers or their brothers sons, or their sisters sons, or their (Muslim) women (i.e. their sisters in Islà ¢m), or the (female) slaves whom their right hands possess, or old male servants who lack vigor, or small children who have no sense of the shame of sex. And let them not stamp their feet so as to reveal what they hide of their adornment. And all of you beg Allah to forgive you all, O believers, th at you may be successful. [surah al-Noor 24:31] And Quran also mentions in another place: And as for women past child-bearing who do not expect wed-lock, it is no sin on them if they discard their (outer) clothing in such a way as not to show their adornment. But to refrain (i.e. not to discard their outer clothing) is better for them. And Allah is All-Hearer, All-Knower. [al-Noor 24:60] O Prophet! Tell your wives and your daughters and the women of the believers to draw their cloaks (veils) all over their bodies (i.e. screen themselves completely except the eyes or one eye to see the way). That will be better, that they should be known (as free respectable women) so as not to be annoyed. And Allah is Ever Oft ¬Forgiving, Most Merciful. [Quran 33:59] In Islam a women must not wear thin clothes through which her whole body is visible. Also the clothes must not be skin tight. Western clothes are not allowed as they resemble mans clothing which is forbidden. Along with this the design of the clothes must not attract any man. Islam is very strict in women dressing so that no man is attracted towards women in to a lustful way because Islam protects women from wrong deeds. Ads featuring women should not have any semblance of overt sensuality or sexual connotations as this demeans the woman. Women are not objects and must not be portrayed as such and treated with respect and equality even if the sole objective is to promote and boost sales through their beauty (Anwar, 2011). This goes with all the teachings in Islam that women are to be treated with respect and not exploited in anyway. Women have been given a very high status in Islam and therefore exploiting women sexually or by any other mean in advertising should be considered not only as unethical but also haram as it is portraying a sin. Not only in Islamic societies, in other modern societies as well the exploitation of women is being considered as an unethical act and is being discouraged in all corners of the world 6.6 Islamic Products: Offensive product Vs. Offensive execution American advertisements show those things which are against other religions like Islam. Like the alcohol and drugs activities shows as it is a problem for society however it is less affecting other culture due to its limited scope. (Al-Jenaibi 2008)Drugs and alcohols are the problems and the only way to get rid of these problems is to show it on media and addressing this problem to society. (Al-Jenaibi, 2008) If they will know the problem then they can avoid it. Advertisements on these different problems are important for building on strong values to protect the society. (Al-Jenaibi, 2008) A customer should feel an ethical manner in a banks advertisements in all form of the business (Chachi et al., 2008). The bank should reach a level of ethicality where a customer would form trust, loyalty and satisfaction with the bank all at the same time.Similarly,the product should be perfected at the same time as the advertisement is. If the product has any flaws it will be very difficult for the bank to attract customers no matter how ethical they were being when it came to advertising. In the case of a bank, the company itself might not be at fault but its front end employees who are in direct interaction with the customers might sometimes overstate the value of a particular product to a customer and gain extra profits for sole purpose of their own personal benefit. . In the case of a service, as it can only be experienced the customer will only judge a particular service on the advertisements portrayed by the bank so therefore it is of utmost importance the bank practices complete ethical practices when advertising their products whether in an above the line tool or a below the line tool. In the below the line, the customers expectations are all but the product which the front end employee sells them (Chachi et al., 2008) For instance the basic differen between an Islamic financing tool and product that is financially equal is the interest charged on the financial instruments. The basic idea behing this thinking is that it is unfair to charge an interest or earn a revenue on a product because of its status as being lent to another person as the money that is borrowed should be returned equally as it is in part. Therefore value of the lended or borrowed money should not increase or decrease by Islamic guidelines (Ashraf, 2007). Through this we can deduce that any product which contains ingredients which would be considered as Haraam. According to the teachings of islam as stated in Quran and also observed in sunnah of the prophet it would be considered as an Illegal product. Substances like alcohol and swine have been strictly prohibited as various points in the Quran so we can deduce that any products made from these substances would automatically be considered as haram without any area of considerati on. However, any product that comprises of all legal materials in its making but a brand/ company promotes an unethical use for it through advertisements and marketing may be considered as an un-Islamic product or haram product through the rule of external flaw. Other variables that effect advertising include privacy, inaccurate information religious and social norms. Role of ethics in performance, behavior, decision, attitude, communication and choices are very important. (Sanayei et. al, 2012).Sanayeiet. al (2012) said previously ethics was considered as important but today marketers have violated the main foundation of ethics. All factors are important but according to result most important is privacy, then religious and social norms and thirdly the correct and accurate information. (Sanayei et. al, 2012) Al-Makaty et.al (1996) is based on perception of 2 television advertisements in Saudi Arabia. There is no single Islamic approach to advertising. Contradictory approach firstly

Proactive Policing Essay -- Police Essays Papers

Proactive Policing Community Orientated Policing is widely held as the new and correct style for American policing. For the past decade the community policing movement has been gaining momentum acquiring the support of politicians, scholars, reformers, and the public. Police chiefs around the country are now feeling the pressures of implementation from citizens and local government officials. Many high ranking professional police organization have placed their seal of approval on the new style of policing, including the Police Executive Research forum, the Police Foundation, the International Association of Chiefs of Police, The National Organization Of Black Law Enforcement Executives, And the National Sheriff’s Association. The following U.S. presidents Bill Clinton, George Bush, And Ronald Reagan have all supported community policing, and with the recent passage of the 1994 Crime Act, community policing has received the approval and go ahead from the Federal government (Maguire p368). Due to the involvement of the federal government many American police departments are reporting that they already have or are attempting to implement a community policing program, eventhough a large number of them do not fully understand the implication and obstacles they face with the implementation of the program. Most of the agencies are just inquiring due to the funding. Most of the police organizations applying for the grants do not fully understand the new style, and either intentionally or unintentionally misuse the funds. Community orientated policing is a proactive philosophy that promotes solving problems that are either criminal, affect the quality of life, or increase citizens fear of crime. It involves identifying, analyzing and addressing community problems at their source. Unfortunately, many individuals, both in and outside of policing see community policing as merely putting officers on foot or bike patrol, or by opening mini-stations amongst the community. These approach es misrepresent the true potential of community policing and establish simplistic expectations. (Glensor p14). These simplistic goals, unfortunately, do not allow for the implementer to ready him or herself to be ready for the obstacles they face with the implementation of the program. Vague descriptions of the obstacles they may face consist of officers concern of change, community co... ...ementing long term solutions to community problem instead of readministering the bandage day after day. However through the implementation phase obstacles will be encountered and effective methods of establishment must be pre-administered. In all the success of a community policing program depends on the professionalism and determination of those selected officers administering the program. Given time officers involved in the program will find gratitude due to the fact that they will be allowed to exercise independent thoughts and actions in order to solve community problems through cost-effective and innovative ways. Reference list: Glensor, Ronald W., FBI Law Enforcement Bulletin, Jul 96, vol. 65 Issue 7, p14. Lurgio, Arthur J. and Wesley G. Skogan, Crime and Delinquency, Jul 94, vol. 40 Issue 3, p315. Skogan, Wesley G. and Mary Ann Wycoff, Quality Policing in Madison: An Evaluation of its Implementation and Impact (final technical report). Washington D.C. The Police Foundation. Walters, Paul M., FBI Law Enforcement Bulletin, Nov 93, vol. 62 Issue 11, p20. Wycoff, Mary Ann, Community Policing Strategies. 1994. Unpublished final report, Washington

Realism and Idealism for the Godfather Essay -- essays research papers

Realism and Idealism for the Godfather I will never forget what I felt when I first seen my first mobster movie, I was about 12 years old, it was real late at night and I just could not fall asleep. I was flipping the channels looking for something to watch, and that is when I encountered my first mobster movie. I was intrigued from beginning to end; it was like nothing I had ever seen before. The way they talked so confident and cool to the way they looked so sharp and sophisticated. Although they were ruthless criminals, they had certain respectability towards them that no body could deny. Even though I was young and didn’t quite understand all of the scenes I became infatuated with the movie the Godfather and went on to seeing a couple of other popular films like Goodfellaz, Casino, and Once upon a time in America. It is almost unreal how one movie can have such a big influence on your life, but I truly believe that after that day, something inside of me changed, and I began to grow an overwhelming passion for t hese types of films. It was like discovering a completely new world you never knew existed. What draws people to mobster films like the Godfather? Hollywood’s gangster stereotype does what we would not dare, and acts like no body we know. They do not care about nobody but their selves and do anything they want, or at least think they can. That is what infatuates people with gangster and mafia films, because people secretly want to experience this lifestyle without being punish like the gangsters in the movies. The gangster film is particularly popular in America. Its popularity might be because of the history and actual real life stories of the mob. However, what Hollywood does is take the underworld culture and turn it into the stereotypical story. One stereotype is all mafias having to be Italian. Some people get the impression that all Italians are in the mafia. Movies can have an impact on society and culture, after the release of the Godfather, many Italian American criminals began to sound like the characters in the film, in taped recordings of their conversati ons. The film gangster’s stereotypical mold that they are usually materialistic, street smart, immoral, tough, and self-destructive. Their main goal in life is for power and money because they have an ambitious desire for success and recognition in life, but sometimes underneath all ... ...s, bank robbers, underworld figures, or ruthless hoodlums who operate outside the law, stealing and murdering their way through life. The misunderstandings that lead to bloodbaths, the little arguments that start wars, the girlfriend who wants her man to go legit, all are given in some movies that often finds a great reason for us to want to see what happens next. What differentiates mobsters with every day criminals is the respectability they receive from society, and the associations they have with legitimate people in upper level authority. Mobsters usually have connections with mayors, senators, police officers, and any one in a higher level that they do business with to let them operate. So when you really think about it, which is worse, the mobsters or the legitimate people who secretly work with them? Mobster movies are unique unlike any other movie out there, mobster movies pull you in to them and make you feel what the person is feeling, it makes you live what the person is living and makes you see things through their eyes. That is the magic of making movies it is a way of connecting with the viewers in a special kind of way. That is what these types of films create.

Dime Store :: essays papers

Dime Store I Can’t Hear a Damn Word You’re Saying â€Å"‘Those who deprecate the free supply of such ficticious works as the public demands, are generally in favor of the entire exclusion of fiction of a sensational cast, a course which will unavoidably result in alienating from the library the very class most needing its beneficial influence’† (Denning, 49). It is obvious here that William Fletcher attached more significance and importance to dime novels than most â€Å"serious intellectuals† did in the late 1800’s. In fact, most people, particularly in the middle class, thought dime novels were vulgar and that they caused young children to imitate the actions of the likes of Buffalo Bill and Deadwood Dick. But both the production and the popularity of dime novels (especially) among the working class suggest that something more profound than cheap entertainment compelled them to read these works of fiction. Contrary to what many literary scholars and those in the middle class believed--and perhaps as indicated by the various reactions to them, these plotlines and characters were appealing to the working class on more than just one level. The rate at which dime novels were produced is astounding. â€Å"William Wallace Cook began by receiving a title and synopsis for a serial, and would then write, adapt and revise installments to meet the ever-changing specifications of the publisher. Almost all the accounts tell the story of novels written at exceptional speed in marathon sessions, and all emphasize the sheer quantity of writing† (Denning, 21). It was not uncommon for authors to write entire pieces in one week or less, some not bothering to edit their work. Many admitted that their motivation for writing stories at such a pace was money, but most maintained that the material contained in their stories was not immoral or vulgar, but rather, useful. It is interesting to note here that, while the adverse reaction against dime novels eventually became a reflection of the class that was supposedly reading them, the authors themselves were not from the working class. In fact, the dime novel â€Å"was a commercial product of a burgeoning industry employing relatively educated professionals--writers who also worked as journalists, teachers, or clerks† (45). The judgments passed on those reading the dime novels was limited to the working class; but the very material that was thought to be immoral was invented in the minds of middle class people.